David Yurman

“Futuristic Minimalism”


Inspired by the bold, clean lines and smooth metal surfaces of automotive design, the Streamline Collection is represented in a world of futuristic minimalism.

Creative Direction
Photography: Gary Peterson
CGI: Tactyc Studio


“Nuts & Bolts” 
“Gear Shift”

“Motion Control”

“The Mechanic”


“It’s a Flex!”


To introduce the new Cable Flex bracelets with its flexible technology and stackable styles, we leaned into visually conveying flexing through bold and playful posing.



“Sculptor’s Touch”


A house icon inspired by architecture and bas-reflief sculpture, the Sculpted Cable collection is presented as art pieces on pedestals – showcasing its mesmorizing curves and brilliant diamonds.
Art Direction
Photography: Gary Peterson, Lewis Mirrett, Stephen & Rebecca
Director of Photography: Stephen & Rebecca