David Yurman
“It’s a Flex!”
To introduce the new Cable Flex bracelets with its flexible technology and stackable styles, we leaned into visually conveying flexing through bold and playful posing.
Creative Concept
“Sculptor’s Touch”
A house icon inspired by architecture and bas-reflief sculpture, the Sculpted Cable collection is presented as art pieces on pedestals – showcasing its mesmorizing curves and brilliant diamonds.
Art Direction
Photography: Gary Peterson, Lewis Mirrett, Stephen & Rebecca
Director of Photography: Stephen & Rebecca