Grace Liu Studio

FiredUp 


FiredUp is the app for pottery lovers – offering classes, content and community. The brand strives to attract a younger audience to the ancient craft of pottery-making through injecting a modern energy, while maintaining a sophisticated and editorial feel.


The Challenge (spec):


Create the ultimate pottery app to attract a younger audience to an ancient art

Concept / Key Words:


“Raising the heat on pottery” / Tradition vs Modernity, Energetic, Approachable



An elegant yet bold roman-inspired serif logo is combined with a modern sans type to evoke the brand’s balance of traditional craft and modern approachability. To drive this further, we utilized an earthy, natural color palatte, playful graphic elements and photography that feels tactile and human-centered.