Laura Mercier
Caviar Stick Eyeshadow Launch
To launch a new bold color collection of the #1 ranking eyeshadow stick at Sephora, we sat Creator Taylor Lashae down with Global Beauty Director Jason Hoffman to create effortless eye looks, informed by rising consumer search for blue eyeshadow via Google Trends.
Content Strategy Lead
Lunar New Year “Set For Luck” Campaign
Lunar New Year content that evokes tradition mixed with a touch of modernity, feat. the iconic Translucent Loose Setting Powder and more to welcome the festivities.