SILO

Silo is an eco-apocalyptic concept hotel that celebrates the beauty of abandoned buildings and the resilience of greenery that grows from them, conveying a hopeful message for sustainability and our planet’s future.

The Challenge (spec):

Brand a hotel housed in Montreal’s abandoned Silo #5, aimed at curious, unconventional travelers

Concept / Key Words:

“Beauty at the end of the world” / Off center, Retro-futuristic, Hopeful

Featuring a versatile logo with a retro-futuristic feel and cut-off elements, and typography that combines a sci-fi vibe with old time grotesques. The layout draws inspiration from floating grid alignment designs, as seen on mid-century sci-fi and psychology book covers.

The color palette is inspired by the adjacent idea of eco-brutalism, highlighting the contrast between brutal architecture and the fragility of nature. All imagery is filtered with a green tint as a nod to the hotel’s eco brand ethos.