Travel Treats
“Travel Treats” is an event identity concept for an annual travel convention, rooted in the idea that food is a universal language, and can evoke memories of experiencing different cultures for years to come.
The Challenge (spec):
Create an event identity for the Great Globetrotter’s travel convention, targeted to travelers of all ages and backgrounds.
Concept / Key Words:
“Treat yourself to travel” / Delicious, Nostalgic, Universal
Key art features a handcut map made from international candy wrappers, inserted into a vintage candy dispenser “globe”. It evokes the universal and nostalgic feeling of experiencing different cultures via treats.
A red orange pops against a vintage baby blue, evoking a feeling of nostalgia. The typography’s elegant, high-contrast structure brings a gentle, humanist feel and lends beautifully to print.