Grace Liu is a Creative Director, Brand & Social Lead, and founder of Grace Liu Studio — where brand strategy, visual storytelling, and emerging technology converge.

With over a decade at Calvin Klein, David Yurman, and Laura Mercier, she's built the kind of work that moves culture: growing CK's Instagram from 500K to 15M+ through CLIO and Webby award-winning campaigns, launching Laura Mercier in China, and building global content practices from the ground up.

Now through her studio, she partners with elevated brands to build cinematic brand worlds using both traditional media and AI — bringing brand-side strategic rigor to a new creative frontier, while researching AI's role across the full creative process.

For project inquiries and full body of work:
[email protected]