Grace Liu is a Creative Director, filmmaker, and founder of Grace Liu Studio — where brand strategy, visual storytelling, and emerging technology converge.
With over a decade shaping global creative at Calvin Klein, David Yurman, and Laura Mercier, she's built the kind of work that moves culture: growing Calvin Klein's Instagram from 500K to 15M+ through CLIO and Webby award-winning campaigns like #mycalvins.
Grounded in strategy, design rigor, and creative leadership, Grace uses AI as a directed medium to turn vision into emotionally resonant brand worlds. These worlds reinterpret culture and human presence through a future-facing lens.
Through her studio, she partners with elevated brands on campaigns, AI visuals and films—and teaches her approach to human-led AI creative direction to pro creatives ready to work at a higher level.
Capabilities
- Creative Direction
- Brand worlds, campaigns + content systems across traditional production and new technology
- AI Visuals + Motion
- Directed visuals and cinematic videos
- AI Education
- Teaching human-led AI creative direction for image and film — from concept to elevated output
Select Brands + Agencies
- Calvin Klein
- Laura Mercier
- David Yurman
- Burberry Beauty
- Mazarine
- Chandelier Creative