Grace Liu is a Creative Director, filmmaker and founder of Grace Liu Studio — where brand strategy, visual storytelling, and emerging technology converge.
With over a decade at Calvin Klein, David Yurman, and Laura Mercier, she's built the kind of work that moves culture: growing CK's Instagram from 500K to 15M+ through CLIO and Webby award-winning campaigns like #mycalvins, launching Laura Mercier in China, and building global content practices from the ground up.
Across fashion, luxury, pop culture and emerging visual systems, one question has stayed consistent: what does it mean to be human inside a constructed world? AI didn't change that question—it simply collapsed the distance between vision and execution.
Through her studio, she partners with elevated brands to build cinematic brand worlds across traditional media and AI — bringing brand-side strategic rigor to a new creative frontier, while exploring AI's role across the full creative process.
Capabilities
- Creative Direction
- Brand worlds, campaigns + content systems across traditional production and new technology
- AI Visuals + Motion
- AI visuals and cinematic videos.
Hybrid live-action + AI workflows - AI Consulting
- Tool ecosystems, workflow design, and strategic integration for brand creative teams
Select Brands + Agencies
- Calvin Klein
- Laura Mercier
- David Yurman
- Burberry Beauty
- Mazarine
- Chandelier Creative