Laura Mercier
Social & Digital
Caviar Stick Eyeshadow Launch
To launch a new bold color collection of the #1 ranking eyeshadow stick, Global Beauty Director Jason Hoffman sat down with creator Taylor Lashae to create effortless eye looks, informed by rising consumer search for blue eyeshadow via Google Trends.
Lunar New Year "Set For Luck" Campaign
Lunar New Year content that blends tradition with a touch of modernity, featuring the iconic Translucent Loose Setting Powder.
